Four years later, Coco Chanel introduced her line of clothing, which was masculine in style, sporty and displayed clean, functional lines. Her ability to foresee this ‘trend’ made her clothing an instant success. In 1923, she launched the Chanel Suit, composed of a skirt and a short, masculine-looking jacket. It has never gone out of style and is worn by millions of professional women throughout the world today. So, too, is Chanel’s little black dress, a starkly simple, close-fitting one-piece garment. This dress defined and illustrated haute couture.
Coco’s visionary designs changed not only the way women dressed, and the way they looked, but also the way they behaved. The tight, binding chains of prim prudishness dissolved, to be replaced by flamboyant minimalism. This change in female behavior, in turn, changed the attitudes of men.
Chanel No. 5, Chanel’s eponymous perfume, was devised by Ernie Beaux and built upon the scent of aldhehydes. Its ingredients were all artificial, made in a laboratory. A total break from the natural model of perfumes which prevailed up until this point. The success of Chanel No. 5 is difficult to quantify. The best way to put it into perspective is this: one bottle of Chanel No. 5 perfume is sold every thirty seconds.
Yet Coco Chanel