Outline For Proposed Marketing Book

By Christopher Zoukis

Introduction:  Goals of the Book

1. Attracting and appealing to affluent customers
2. Understanding the psychology of affluent customers
3. Marketing aimed at the psychology of affluent customers

PART ONE:  The Affluent Customer

Chapter 1:  Identifying Affluent Customers  Photo courtesy of pmba.econsultant.com

1. The moneyed customer
2. The rich customer
3. The ultra-rich customer
4. What the rich do differently
5. Goods, services, and products the affluent buy

Chapter 2:  Affluent Women

1. Appealing to the affluent female psychology
   1. how to sell to women
   2. the opportunity of “women only” marketing

2.  Selling beauty

Chapter 3:  Affluent Men

1. Appealing to the affluent male psychology
   1. emotion-based purchases
   2. status-based purchases
2. How to sell to men