Outline For Proposed Marketing Book
Introduction: Goals of the Book
- Attracting and appealing to affluent customers
- Understanding the psychology of affluent customers
- Marketing aimed at the psychology of affluent customers
PART ONE: The Affluent Customer
Chapter 1: Identifying Affluent Customers Photo courtesy of pmba.econsultant.com
- The moneyed customer
- The rich customer
- The ultra-rich customer
- What the rich do differently
- Goods, services, and products the affluent buy
Chapter 2: Affluent Women
- Appealing to the affluent female psychology
- how to sell to women
- the opportunity of “women only” marketing
2. Selling beauty
Chapter 3: Affluent Men
- Appealing to the affluent male psychology
- emotion-based purchases
- status-based purchases
- How to sell to men