Outline For Proposed Marketing Book

By Christopher Zoukis

Introduction:  Goals of the Book

  1. Attracting and appealing to affluent customers
  2. Understanding the psychology of affluent customers
  3. Marketing aimed at the psychology of affluent customers

PART ONE:  The Affluent Customer

Chapter 1:  Identifying Affluent Customers  Photo courtesy of pmba.econsultant.com

  1. The moneyed customer
  2. The rich customer
  3. The ultra-rich customer
  4. What the rich do differently
  5. Goods, services, and products the affluent buy

Chapter 2:  Affluent Women

  1. Appealing to the affluent female psychology
    1. how to sell to women
    2. the opportunity of “women only” marketing

2.  Selling beauty

Chapter 3:  Affluent Men

  1. Appealing to the affluent male psychology
    1. emotion-based purchases
    2. status-based purchases
  2. How to sell to men

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