Aficionados

By Christopher Zoukis

The word “aficionado” refers to an enthusiast. Aficionados are devotees, who are zealous about a particular person, place, thing, or idea. From ball point pens to the Boston Red Sox, aficionados are fans of everything and anything. There are no limits.  Image courtesy flickr.com

All rich people, simply because they are people, have one or more areas about which they are aficionados. Marketing and selling to this area demands creativity and careful targeting, because the target area is very narrow. For example, Cigar Aficionado (CA) is an upscale magazine that targets affluent customers who are zealous about buying and smoking fine cigars. CA reviews or tests various brands of luxury cigars and reports their opinions in the magazine. Additionally, CA presents articles on subjects that affluent cigar smokers might find interesting, such as fine wines and other alcoholic beverages, exclusive destination restaurants and the best hamburger joint in America. Each of these ancillary subjects swirls around the main focus of the magazine, which is cigars. For instance, after chowing down on the best hamburger in America, which, by the way, is found in Florida, the magazine suggests an appropriate cigar to complete the experience.

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